News, events and inspiration.

B3 Canada - Women Get On Board Partnership: Advocates for Board Gender Diversity

By Josephine Victoria Yam, J.D., LLM.

We are pleased to announce B3 Canada’s new partnership with Women Get On Board (WGOB). WGOB is a leading member-based company based in Toronto that connects, promotes and empowers women to serve on corporate boards.

I was so happy to personally meet Deborah Rosati, WGOB CEO and Co-Founder when I was in Toronto two weeks ago. Deborah is an accomplished corporate director and entrepreneur, having been recognized as one of WXN’s Top 100 Canada’s Most Powerful Women. Deborah and I excitedly discussed how our organizations share the common goal of advancing gender diversity in boards. Particularly WGOB advocates for gender diversity in corporate boards while B3 Canada advocates for the same in nonprofit boards.

While in Toronto, I also attended the very successful WGOB event “How to Prepare for Board Interviews". It provided an insightful discussion from seasoned board directors on how to ace corporate board interviews. Interestingly, their advice was very much applicable for those interviewing with nonprofit boards as well. Indeed, the journey from serving on nonprofit boards to serving on corporate boards is an intuitive, natural one. And an important one as well.

In its “Good for Business: A Plan to Promote More Women on Canadian Boards”, the Canadian government set out a national goal of 30% women on boards by 2019 in the corporate and public sectors. The government believes that achieving this goal will give Canada a strategic competitive advantage nationally and internationally. Likewise, an Institute of Corporate Directors survey reports that gender diversity contributes to better board governance and decision-making. Indeed, having more women on boards has become an imperative for good governance.

To learn more about how you can embark on a journey to corporate directorship, visit the WGOB website at womengetonboard.ca.

B3 Canada Learns Marketing Insights from Terry O'Reilly

Canadian marketing guru and radio icon Terry O'Reilly visited the ATB Entrepreneur Centre in Edmonton, Alberta to introduce his latest book: Marketing Lessons from Under the Influence. Terry shared valuable, intriguing and hilarious stories on different marketing and advertising initiatives from industry and from his very own personal experiences. Terry began his talk by asking a fundamental question which most people get wrong...

What business are you really in?

Terry says that until we answer that question correctly, our marketing will always lack focus. What we sell and what people buy are almost always two different things. Terry continued to explain: Molson isn't in the beer business. It's in the party business. It knows the solution it offers is social lubrication; Nike isn't in the shoe business. It's in the motivation business; The one thing Coke sells in all its advertising is happiness.

Terry talked about the value of an elevator pitch and purple chickens. His book includes a chapter entitled: Bieber in a Blender!

Terry O'Reilly's new book Marketing Lessons from Under the Influence is a crash course in marketing thinking, strategy and execution for entrepreneurs who can't afford a big downtown advertising agency to guide them. It's a collection of Terry's insights and marketing lessons from his many years on radio.

The sold-out, casual event allowed the audience to ask Terry questions and advice on their entrepreneurial endeavours and careers. B3 Canada co-founders Josephine Yam, CEO, and Angelo Narciso, COO, were privileged to grab a moment with Terry for questions, autographs and the inevitable selfies.

Learn more from Terry O'Reilly through CBC Radio and his podcasts.

B3 Canada CEO & Co-Founder Featured in Edmonton Journal

By B3 Canada Media Team

We're thrilled that our CEO & Co-Founder Josephine Yam was featured in the Edmonton Journal's Business Section / Capital Ideas! She was asked: What is the best way to test a business idea? Here's what Josephine shared:

“Experiment by creating quick and dirty prototypes of your product and rapidly getting them into the hands of your target customers. You can test ‘prototype A’ with specific features to one set of customers. Simultaneously test ‘prototype B’ with different features to another set. By experimenting, you will learn which features your customers love and which they don’t care about. Getting more accurate data of your customer needs is better than merely asking hypothetical ‘what if’ questions."

See the feature here.

Sources: Jane Marshall, Edmonton Journal

Our Little Red Wagon

By Josephine Victoria Yam

Check out the little red wagon we received from Alberta's Promise!

Whether playing board games with children or matching highly-skilled corporate employees with nonprofits boards, B3 Canada is thrilled to be a partner of Alberta’s Promise to create the world we want for our children.

B3 Canada is a proud partner of Alberta's Promise. Alberta's Promise operates within the Government of Alberta’s Department of Human Services. They help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24. They are supported by over 1,800 business, nonprofit and community partners across the province.

Women Who Are Brave Build a Better World!

By B3 Canada Media Team

We're raising our girls to be perfect, and we're raising our boys to be brave, says Reshma Saujani, the founder of Girls Who Code. Saujani has taken up the charge to socialize young girls to take risks and learn to program --- two skills they need to move society forward. To truly innovate, we cannot leave behind half of our population, she says. "I need each of you to tell every young woman you know to be comfortable with imperfection." (Source: TED Talks)

About Reshma Saujani

In 2012, Reshma Saujani founded Girls Who Code to stoke excitement for computer science among young women. She aims to enroll 40,000 young women by the end of 2016 and has won support from Google, Twitter, Facebook and AT&T. Saujani is the author of the 2013 book Women Who Don't Wait In Line: Break The Mould, Lead The Way. (Source: NPR)

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Categories & Tags


  • Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.

  • CanadaHelps is a nonprofit serving Canadian charities and donors. They increase charitable giving across Canada by making it easier to donate and fundraise online. Because CanadHelps is a charity, their fees are a fraction of for-profit alternatives, making donation dollars go further.

  • The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.

  • The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.

  • For over 62 years, Propellus has been supporting volunteers and volunteerism within the communities of Calgary. It strongly believes that volunteering is essential to creating and sustaining healthy, supportive and connected communities.

  • The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.

  • Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.

  • Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.


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