2019 May 23

Read time: 1 minute

Josephine Yam, B3 CEO for Canada's Asian Heritage Month

B3 Canada is proud that Josephine Yam, our CEO, is featured by the Canadian Government during the country’s Asian Heritage Month celebrations this May. She was selected as one of the prominent members of the Asian-Canadian community to share the advice they would give their younger selves.

Josephine, who is of Philippine descent, immigrated to Toronto, Canada more than fifteen years ago. Being female, a visible minority and immigrant, Josephine is a passionate advocate for diversity, inclusion and belonging.

“I’m so honoured to participate in the Federal Government’s Asian Heritage Month celebrations”, said Josephine. “As a female, visible minority and immigrant from the Philippines, I love how our country embraces all forms of diversity as we build a stronger and more prosperous Canada. It’s also a strong validation of B3’s meaningful work in corporate-nonprofit collaboration to build a diverse and inclusive Canada”.

In 2002, the Canadian Government declared the month of May as Asian Heritage Month. In its Declaration, it stated:

“Diversity represents one of Canada’s greatest strengths, and we strive to ensure that all Canadians have the opportunity to reach their full potential and participate in Canada’s civic life. Over the last two centuries, immigrants have journeyed to Canada from East Asia, Southern Asia, Western and Southeast Asia, bringing our society a rich cultural heritage representing many languages, ethnicities and religious traditions.

The people of this diverse, vibrant and growing community have contributed to every aspect of life in Canada — from the arts and science to sport, business, and government. Asian Heritage Month offers all Canadians an opportunity to learn more about the history of Asian Canadians and to celebrate their contributions to the growth and prosperity of Canada.”

Here's to celebrating diversity & inclusion in Canada!

Share this article!


Empathy is necessary for an inclusive workplace culture. How do you build empathy? By supporting employee volunteering. Learn why there’s a direct correlation between volunteering and workplace empathy.

When employees cover at work, they downplay their uniqueness. They feel they don’t belong. When a company helps its employees express their authentic selves, they focus their attention on work, rather than hiding parts of themselves. A company’s uncovering efforts create a strong culture of inclusion.

Despite their rhetoric of being diversity and inclusion champions, many global companies still get into big trouble for bias and racism.

Starbucks closed its 8,000 U.S. stores and 1,100 Canadian stores to provide its 100,000 + employees with compulsory diversity training. H&M provided diversity and anti-racism training to its marketing management teams globally.

But is diversity training enough to reduce bias?


  • Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.

  • CanadaHelps is a nonprofit serving Canadian charities and donors. They increase charitable giving across Canada by making it easier to donate and fundraise online. Because CanadHelps is a charity, their fees are a fraction of for-profit alternatives, making donation dollars go further.

  • The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.

  • The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.

  • For over 62 years, Propellus has been supporting volunteers and volunteerism within the communities of Calgary. It strongly believes that volunteering is essential to creating and sustaining healthy, supportive and connected communities.

  • The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.

  • Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.

  • Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.


Please type your email address
Thank you! We received your subscription!×
Something went wrong. Please try subscribing again.×

Calgary     Edmonton     Toronto     Vancouver

+1 866 503 3320

#200, The Dineen Building, 140 Yonge St., Toronto, Ontario M5C 1X6 Canada

Stay In Touch