EMPLOYER SUPPORTED VOLUNTEERING:
A TRIPLE WIN FOR A SUSTAINABLE WORLD
By Josephine Victoria Yam, J.D., LLM.
2016 July 18
After a decade from its inception, employer-supported volunteering (ESV) is now widely recognized as a way for Corporate Canada to meaningfully engage in local communities. Volunteer Canada heralds this significant development in its newly-released report, “Leading With Intention: Employer-Supported Volunteering in Canada”.
Through the Corporate Council on Volunteering (CCOV), Volunteer Canada and its corporate partners encourage businesses, regardless of their industry sector or size, to support the volunteer efforts of their employees. They believe that ESV strategically enables businesses, their employees and nonprofits to work together to achieve positive societal impacts in the world.
What is ESV?
Employer-supported volunteering (ESV) is defined as any initiative “undertaken by an employer to encourage and support volunteering in the community by its employees.” It usually falls under an employer’s corporate social responsibility (CSR) strategy. It simultaneously aligns with its Human Resources (HR) strategy which covers employee recruitment, retention and professional development. Currently, there are about 4.7 million employees who are supported by their employers to generously give of their time, talent and treasure in the communities in which they live and work.
How is ESV rolled out?
Companies, who are serious about creating shared value, support ESV by enabling their employees to pursue causes they are passionate about through a diversity of community engagement initiatives. As the Taproot Foundation’s table illustrates, ESV can the range from giving financial support to employees’ selected charities, to enabling them to provide hands-on volunteering to empowering them to generously share their skills through skill-based volunteering.
Why ESV matters? The Triple Win
Volunteer Canada’s report highlights the compelling value proposition that ESV provides to businesses, employees and the nonprofits involved as they change the world. The report states the following Triple Win that they achieve:
ESV is a win for Businesses because:
ESV is a win for Employees because:
ESV is a win for Charities and Nonprofits because:
And the good news is that ESV is perfectly poised to grow in Canada.
Why?
Canada has the second largest and most robust charitable and nonprofit sector in the world. According to Imagine Canada, 2 million Canadians are employed in the sector and over 13 million Canadians volunteer for the sector. The sector provides about 8.1% of total Canadian GDP, which is more than what the retail sector contributes and almost equal to what the oil and gas and mining sectors contribute.
So ESV as an additional strategic approach to impactful corporate community engagement that has now become mainstream is great news indeed.
As Sir Winston Churchill observed:
“We make a living by what we get. We make a life by what we give.”
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Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.
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The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.
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The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.
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