By B3 Canada Media Team, 2017 February 28

Canadian marketing guru and radio icon Terry O'Reilly visited the ATB Entrepreneur Centre in Edmonton, Alberta to introduce his latest book: Marketing Lessons from Under the Influence. Terry shared valuable, intriguing and hilarious stories on different marketing and advertising initiatives from industry and from his very own personal experiences. Terry began his talk by asking a fundamental question which most people get wrong...

What business are you really in?

Terry says that until we answer that question correctly, our marketing will always lack focus. What we sell and what people buy are almost always two different things. Terry continued to explain: Molson isn't in the beer business. It's in the party business. It knows the solution it offers is social lubrication; Nike isn't in the shoe business. It's in the motivation business; The one thing Coke sells in all its advertising is happiness.

Terry talked about the value of an elevator pitch and purple chickens. His book includes a chapter entitled: Bieber in a Blender!

Terry O'Reilly's new book Marketing Lessons from Under the Influence is a crash course in marketing thinking, strategy and execution for entrepreneurs who can't afford a big downtown advertising agency to guide them. It's a collection of Terry's insights and marketing lessons from his many years on radio.

International Womens Day

The sold-out, casual event allowed the audience to ask Terry questions and advice on their entrepreneurial endeavours and careers. B3 Canada co-founders Josephine Yam, CEO, and Angelo Narciso, COO, were privileged to grab a moment with Terry for questions, autographs and the inevitable selfies.


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  • The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.

  • The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.

  • For over 62 years, Propellus has been supporting volunteers and volunteerism within the communities of Calgary. It strongly believes that volunteering is essential to creating and sustaining healthy, supportive and connected communities.

  • The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.

  • Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.

  • Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.


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