Shell Canada & B3 Partner To
Develop Leadership Through Community Building

Diversity and inclusion strengthen Canada. As a country built by immigrants, Canada continues to welcome immigrants from all over the world with open arms. Through diversity and inclusion, we create a sense of genuine belonging and connectedness. Through diversity and inclusion, we build stronger communities and more successful businesses. We build a better Canada.

In celebration of Canada’s 150th anniversary this year, the Canadian Government has launched a year-long “Power of Together” campaign. Through the Alliance 150 platform, the campaign brings together all the programs, events and projects that organizations, communities and individuals are launching from coast to coast to coast — to celebrate Canada’s sesquicentennial.

Michael Crothers, Shell Canada

“I’m excited about this partnership with B3. In my experience, the most successful teams are built when diverse individuals with unique experiences choose to work together with a single purpose.”
- Michael Crothers, President & Country Chair, Shell Canada

As pronounced by the Honourable Shelly Glover, Minister of Canadian Heritage and Official Languages: “Canada 150 represents a key moment for citizens, communities, non-governmental organizations and businesses to show their appreciation for this country and make their own contributions to it… This partnership of organizations speaks to what we can achieve when we work together to ensure that 2017 is a great success and a source of pride”.

Passionate about making a positive difference in the world, a team of highly-driven entrepreneurs, led by lawyer Josephine Victoria Yam, founded Building Breakthrough Boards (B3) Canada. B3 is a purpose-driven social enterprise that promotes board diversity and inclusion through business and non-profit partnerships so that employees can share and develop their leadership skills in non-profit boards to positively change the world.

Josephine Yam, B3 Canada

“Board diversity strengthens leadership. We believe that non-profits and corporations are forces for doing good. Working together, they can take on some of the most complex community aspirations and challenges. Together they build a better Canada."
- Josephine Yam, CEO & Co-Founder, B3 Canada

B3 is a matchmaker between businesses and non-profits. Through its Board Matching & Training Program, B3 places and trains corporate employees to serve on non-profit boards through employer-supported volunteering. This innovative leadership & development program sharpens employees’ leadership skills and enhances employee engagement through community building. Through this program, corporate employees develop their talents to become dynamic leaders for a changing world. It also helps non-profit boards reflect the rich diversity of people who make up Canada.

Ms. Yam explained the underlying rationale of B3: “Board diversity strengthens leadership. We believe that non-profits and corporations are forces for doing good. Working together, they can take on some of the most complex community aspirations and challenges. Together they build a better Canada."

Shell Canada believes that in a country as large and diverse as Canada, we are stronger, happier and more productive as a community when we respect, value and support one another. “I’m excited about this partnership with B3,” says Michael Crothers, Shell Canada President and Country Chair. “In my experience, the most successful teams are built when diverse individuals with unique experiences choose to work together with a single purpose.”

Shell Canada

Shell has seen some success in having their employees serve on non-profit boards … and is taking this unique leadership development to the next level by working with B3.

By having opportunities for corporations like Shell and non-profits to come together and work on some of our country’s unique challenges in the areas of social development, community and people, that is a very powerful combination that can do great things for people across Canada. Shell has seen some success in having their employees serve on non-profit boards like the United Way and is taking this unique leadership development to the next level by working with B3.

As we celebrate Canada 150, it is fitting to recognize the “Power of Together” through cross-sector collaboration. Together, the collaborative impact of businesses and non-profits knows no limits. Together they create inspired leadership. Together they create a stronger and more prosperous Canada.

Related Blog Posts

Do you have a Millennial on your nonprofit board? This is one of the first questions we ask the nonprofit boards we work with for board matching and recruitment at B3 Canada. And most often, the answer we receive is a sheepish no.

“Well, we always talk about how urgent it is to engage Millennials by recruiting them as board directors”, explained one grey-haired 63-year old board chair of a large charity, “but none of us in the board is a Millennial so we don’t know how to best reach out to them.”

Serving on a nonprofit board is not only a meaningful way to give back to the community, it is also a powerful way to build valuable leadership experience.

While enhancing their Corporate Social Responsibility and Brand strategies, many large corporations and law firms consider our programs as solidly supporting their HR talent strategy to develop their high-potential …

According to a 2014 Government of Canada report, women: comprise 47% of the Canadian workforce; earn more than 50% of all Canadian university degrees; represented 47% of students in business and management programs at the master’s level in 2010; and received 34.5% of the Masters of Business Administration (MBAs) given in 2011.

So let’s raise our glasses twice or even thrice, right? No, not just yet.

Meet Our Partners

  • As we celebrate the 150th birthday of Canada with the 150Alliance, we are proud to contribute to a national narrative that weaves inspiring stories of how businesses and nonprofits are working side by side through our B3 Board Matching & Training Programs.

  • Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.

  • For 20 years, CharityVillage has been the HR partner for recruitment in the Canadian nonprofit sector. Through their eLearning courses, volunteer and event listings, webinars, newsletters, articles, tools and resources, they help nonprofit staff and volunteers do their best work every day.

  • The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.

  • The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.

  • The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.

  • Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.

  • Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.

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