By Josephine Victoria Yam, J.D., LLM.
2019 April 2
Read time: 2 minutes
“Our tolerance for any such lack of empathy needs to be zero,” wrote Jeff Bezos, Amazon CEO and Founder, in a memo to his 180,000 employees.
Bezos was reacting to the scathing New York Times article that described "how workers are encouraged to tear apart one another’s ideas in meetings, toil long and late… The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses. Employees say it is frequently used to sabotage others.”
At Amazon, the culture is ferocious and cut-throat. For those who survive it, the top-shelf Amazonians, it is a badge of honour.
But Amazon's lack of workplace empathy is more common than we think. According to a Harvard Business Review article, lack of workplace empathy is prevalent in many organizations. And especially among their middle managers and senior executives. This is particularly troubling because they’re the ones who wield the greatest influence in organizations.
It's the ability to deeply understand and experience the thoughts and feelings of another. It involves not just thinking but actually seeing the world with different lenses.
“Empathy is a business imperative that leads to tangible bottom line impact,” declares the 2019 State of Workplace Empathy Report. Empathy is necessary to retain and engage top talent as part of a diverse and inclusive workplace culture.
There is a very strong business case for workplace empathy:
One way is by supporting employee volunteering.
One research study reported a direct correlation between volunteerism and empathy. Individuals who volunteer develop higher levels of empathy than those who do not.
In other words, volunteering breeds empathy. And empathy is a necessary ingredient for a diverse and inclusive workplace culture to thrive.
For example, many of our corporate clients leverage our Board Matching Programs so that their employees can experientially develop empathy while serving on nonprofit boards. They believe that empathy is one of the most crucial leadership skills to succeed in today's global economy.
The 2018 Better World Leadership Report stated that 83% of employees serving on boards report a deeper understanding of the challenges facing people who live in different circumstances. When employees work together with diverse people towards a shared mission, they develop trust, understanding and empathy. They open their minds to fresh ideas, new mental models and novel perspectives. They create new experiences and break down the stereotypes they’ve had in their minds.
The great news is that employees bring back this enhanced appreciation for diversity when they return to the office. They develop greater empathy and trust towards their diverse office colleagues. This increases employee engagement and retention.
When your organization supports employee volunteering, it creates a culture that's caring, collaborative and compassionate. One that allows employees to grow, thrive and bring their whole selves to work. One that enables them to be creative, to innovate and to flourish.
Far from the ferocious and cut-throat competition that is Amazon's, your organization's empathetic workplace culture will be a true badge of honour that all your fully engaged employees can be proud of.
Many large corporations already provide their employees with diversity training. After all, they know that diversity and inclusion (D&I) is a source of competitive advantage. According to McKinsey, companies with strong D&I cultures perform better than their competitors. They're better in attracting top talent. Better in customer understanding. Better in employee engagement and retention.
But is diversity training enough to change employee behaviour?
Serving on a nonprofit board is not only a meaningful way to give back to the community, it is also a powerful way to build valuable leadership experience. This is one of the most compelling reasons why our corporate clients have implemented our B3 Board Matching and Training Programs in their organizations.
While enhancing their Corporate Social Responsibility and Brand strategies, many large corporations and law firms consider our programs as solidly supporting their HR talent strategy to develop their high-potential employees.
In these increasingly volatile times, I found it quite exhilarating to attend the recent Companies & Causes Canada Conference in Toronto. The super-successful “On Purpose” conference showcased how so many Canadian corporations are steadfastly doing well by doing good. Folks from both the corporate and nonprofit sectors gathered together to explore how purposeful business-nonprofit collaboration can be leveraged to build a better world.
Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.
CanadaHelps is a nonprofit serving Canadian charities and donors. They increase charitable giving across Canada by making it easier to donate and fundraise online. Because CanadHelps is a charity, their fees are a fraction of for-profit alternatives, making donation dollars go further.
The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.
The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.
For over 62 years, Propellus has been supporting volunteers and volunteerism within the communities of Calgary. It strongly believes that volunteering is essential to creating and sustaining healthy, supportive and connected communities.
The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.
Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.
Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.