By Josephine Victoria Yam, J.D., LLM.
2018 January 30

"Diversity and inclusion has become a CEO-level issue around the world," observed Deloitte in its 2017 Global Human Capital Trends report. "The era of diversity as a 'check the box' initiative owned by HR is over. CEOs must take ownership and drive accountability among leaders at all levels to close the gap between what is said and actual impact".

So what happens when a CEO does not prioritize diversity and inclusion?

Let's take the story of global retailer H&M as an example.

A few weeks ago, the Quartz reported that H&M's South African office released an advertisement of a black child wearing a hoodie with the slogan ""coolest monkey in the jungle". This ignited anti-racism protests across the country, with people storming and trashing several H&M stores into total disarray.

The Ahmed Kathrada Foundation, which advocates for deepening non-racialism in South Africa, notified H&M of its offensive advertisement saying: "It is of serious concern that your company published the advert without considering the historical context of how the word and image of a "monkey" has been used to racially demean black people for generations." A week later, H&M announced that it would be appointing its first diversity leader. The belated appointment of a diversity leader shows that H&M CEO Karl-Johan Persson did not prioritize diversity and inclusion in his company.

How can a CEO ensure that diversity and inclusion is prioritized and deep within the corporate culture?

One way is to have a nonprofit board matching program in place for the company's employees. Just ask CSR and governance expert, Alice Korngold, who just released her groundbreaking report "Better World Leadership: The Nonprofit Board Leadership Study". Korngold provides compelling data on how nonprofit board service advances workplace diversity and inclusion, which in turn increases shareholder value. The report was based on a survey by 957 respondents and was sponsored by American Express, HP, Johnson Controls, Dow Chemicals and PIMCO.

In the report, 78% of survey respondents stated that their board experiences increased their appreciation for the perspectives of people from different backgrounds. Employees bring this new appreciation for diversity back to their companies, which makes them more effective in their jobs. They become more creative and more innovative. They develop greater empathy for different people in their workplaces, which results in more inclusive corporate cultures.

Diversity in this context covers both identity diversity (i.e race, ethnicity, gender, age, sexual orientation) and cognitive diversity (i.e. skills, perspectives, thoughts, worldview).

Explains Korngold, "Most diversity programs aren't increasing diversity...The positive effects of diversity training rarely last beyond a day or two…The challenge is that most of us learn through experience, not by being told or trained, particularly with such complex matters as diversity, inclusion, and empathy."

Deloitte calls this the "new focus on experiential learning". It recommends that "Organizations should consider… immersing executives in the world of bias to give them a visceral understanding of how bias impacts decision making, talent decisions, and business outcomes."

By taking ownership of diversity and inclusion and ensuring that experiential programs to advance it are in place, CEOs can sleep well at night knowing than an H&M-type nightmare will never haunt them.

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Trudeau’s ‘Because it’s 2015!’ response to why his new cabinet was half-female was iconic and memorable, even hopeful and encouraging.

So it was deeply disappointing to read the BoardSource 2017 Report released yesterday on its particular findings on nonprofit board diversity. Yes, it’s 2017 and there’s still no diversity in nonprofit boards. After two years since its last national survey, nonprofit boards are still painfully lacking in diversity.

Serving on a nonprofit board is not only a meaningful way to give back to the community, it is also a powerful way to build valuable leadership experience. This is one of the most compelling reasons why our corporate clients have implemented our B3 Board Matching and Training Programs in their organizations.

While enhancing their Corporate Social Responsibility and Brand strategies, many large corporations and law firms consider our programs as solidly supporting their HR talent strategy to develop their high-potential employees. After all, talent development is a top priority in most leading organizations in Canada.

As a female lawyer who is Asian and a visible minority, I have always been an active advocate for diversity in the workplace. As I practiced law and held leadership positions in various sectors, I often observed that I was either the only woman, the only Asian or even the only visible minority — whether in a boardroom, a business lunch meeting or a workshop. From where I stood, leadership positions in the private, government and nonprofit sectors were more often held by more males than females, more older people than younger ones, more white people than people of colour.


  • Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.

  • CanadaHelps is a nonprofit serving Canadian charities and donors. They increase charitable giving across Canada by making it easier to donate and fundraise online. Because CanadHelps is a charity, their fees are a fraction of for-profit alternatives, making donation dollars go further.

  • The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.

  • The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.

  • For over 62 years, Propellus has been supporting volunteers and volunteerism within the communities of Calgary. It strongly believes that volunteering is essential to creating and sustaining healthy, supportive and connected communities.

  • The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.

  • Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.

  • Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.


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