CBA FEATURE: WHY WE DO WHAT WE DO
(AND HOW TO CHANGE IT)

Lynne Yryku, CCCA Executive Editor, interviews B3 Canada CEO, Josephine Victoria Yam, for the Canadian Corporate Counsel Association (CCCA)’s Fall 2018 magazine. The CCCA is a section of the Canadian Bar Association (CBA), the essential ally and advocate of the 35,000 lawyers in Canada.

In her article "Why We Do What We Do (and How to Change It)", Yryku interviews Josephine on the power of volunteering as a way to expand mindsets to spur innovative thinking:

"There are ways for you to develop your mental model and expand your perspective outside of the workplace… Volunteering is also a great option. For example, Yam's company, B3 Canada, works with large corporations to match and train employees to serve on non-profit boards. She sees her mission as changing the world “because if employees continue to just work for themselves and discuss things among themselves, there is the danger of group-think.”

By volunteering on boards, “it gives employees an open, curious mindset that allows them to be exposed to different ideas and to people who are very different from themselves in many ways. So when they come back to the company, they bring in new ideas and new skills, and they're more creative and innovative. And more importantly, they've developed empathy.”

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MEET OUR PARTNERS

  • Alberta's Promise operates within the Government of Alberta’s Department of Human Services. With over 1,800 business, nonprofit and community partners, they help businesses connect with non-profits across Alberta to make meaningful contributions that benefit children and youth ages 0 to 24.

  • CanadaHelps is a nonprofit serving Canadian charities and donors. They increase charitable giving across Canada by making it easier to donate and fundraise online. Because CanadHelps is a charity, their fees are a fraction of for-profit alternatives, making donation dollars go further.

  • The Edmonton Chamber of Voluntary Organizations is a member-based nonprofit organization founded in 2002 in Edmonton, AB. They serve the nonprofit and charitable organizations in the Alberta Capital Region.

  • The Ontario Nonprofit Network (ONN) is the provincial network for the approximately 55,000 nonprofit organizations across Ontario. As a 7,000-strong provincial network, with a volunteer base of 300 sector leaders, ONN brings the diverse voices of the sector to government, funders and business to create and influence systemic change.

  • For over 62 years, Propellus has been supporting volunteers and volunteerism within the communities of Calgary. It strongly believes that volunteering is essential to creating and sustaining healthy, supportive and connected communities.

  • The Sustainability Network is a national organization that works with environmental nonprofits to make them more effective and efficient. Their mission is to enrich environmental leaders and nonprofit organizations so that they can help us all achieve sustainability.

  • Founded in 1943, Vantage Point delivers learning opportunities focused on governance, leadership, planning and people engagement for new and seasoned sector leaders, board directors and managers, aimed at advancing not-for-profit leadership.

  • Women Get On Board is a leading member-based company that connects, promotes and empowers women to corporate boards. They do this through an engaged community of women and men in Canada committed to advancing gender diversity in the boardroom.

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